A successful clubbing brand running in London between 2006 and 2010. The aim of Wish was to bring back an authentic clubbing experience that enthused clubbers with a sense of excitement that was almost tangible allowing them to take the experience away with them and keep it safe in their memories. The ethics of the club were rolled up in the design of it's identity and the look and feel of all printed and digital collateral. I used pencil sketches of hands (in particular) to inject a feeling of 'hands on' authenticity.
Published in: 'Touch Branding' by Artpower International, 2010